Mobile Advertising and the Rise of Coupons

Written by Sean M on July 26, 2010
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Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren’t utilizing it look set to be left behind. More than two thirds of the population are in possession of a mobile phone, and it’s obvious to see why the direct nature of mobile advertising is so appealing to businesses. Mobile coupon usage looks set to explode too, with the two biggest players on the internet – Google & Facebook – strongly backing QR codes.

Here we take a look at Mobile Advertising and the Rise of Coupons:

Mobile Advertising and the Rise of Coupons

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It really is fascinating to see how fast things are moving in this extremely primitive market. The main change seems to be due to the rise of the smart phone; advertisements are now dominated by Display and Search, whereas the use of SMS alone as a marketing tool is falling.

Vouchers are definitely on the rise too, with a massive 57 percent of people choosing to make a purchase they would otherwise have left if they did not have a coupon, it’s clear to see that they are an excellent marketing tool.

Location based services seem to be the catalyst for a lot of this growth. Being able to accurately engage with your target market when they are within a certain distance should have a positive effect on brick and mortar retail if nothing else.

The real question is: How will businesses utilize this significant technology?

11 Comments

  1. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons | Mobile Marketing Watch says on July 27th, 2010

    [...] industry, let alone the many aspects therein.  That’s why I love infographics.  I came across one on PromotionalCodes.co.uk’s Money Saving Blog today that does a great job detailing the size [...]

  2. Mobile Coupons Continue their Rise says on July 27th, 2010

    [...] Infographic By Promotional Codes [...]

  3. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons | Mobile Affiliate Now says on July 27th, 2010

    [...] industry, let alone the many aspects therein.  That’s why I love infographics.  I came across one on PromotionalCodes.co.uk’s Money Saving Blog today that does a great job detailing the size [...]

  4. Andy @ FirstFound says on July 27th, 2010

    I’m starting to see more and more QR codes dotted about. So it looks like the coupon industry is really taking off.

  5. Infographic: Mobile Advertising & Vouchers / Money Watch says on July 28th, 2010

    [...] Infographic By Promotional Codes [...]

  6. Mobile Advertising and The Rise of Coupons [INFOGRAPHIC] | Penn Olson says on July 29th, 2010

    [...] Infographic by Promotional Codes [...]

  7. Five future trends in mobile coupons says on July 29th, 2010

    [...] the revenues from the first half of 2010 over previous year. PromotionalCodes.org.uk published a forecast on mobile applications and couponing (click twice to enlarge) that posits consumer spending on mobile coupon will grow from $90 million [...]

  8. Social Media news « Delph's blog – Social Media Marketing @ IBM says on August 11th, 2010

    [...] Mobile Advertising and the Rise of Coupons, on PromotionalCodes.org.UK [...]

  9. MobiAD » Mobile Advertising News » A Graphical Introduction To The Mobile Coupon Market says on August 14th, 2010

    [...] Infographic By Promotional Codes [...]

  10. Nice infographic on the overall development of mobile coupons in the U.S. market. « Flytip.com – Sneakers & Interactive Media Culture says on August 17th, 2010

    [...] Infographic By Promotional Codes [from MobiAd]“An interesting article appeared last week in the Promotional Codes website (a leading vouchers website in the UK) about mobile coupons. [...]

  11. Marketing Mobile | Le M-Couponing s’impose comme un canal de publicité crucial et indispensable says on August 26th, 2010

    [...] dont les avantages sont très mal considérés par les gros joueurs… Article de Blog de nuit via Promotionalcodes.orgSource : [...]

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