The World’s Most Expensive Coupon - $1 Million Off
Would you be able to resist buying something if you had a coupon for $1 million off of the original price? It would be hard to ignore a deal like that. That’s exactly what a Florida realtor is hoping your reaction would be anyway. He decided to reduce the price on a luxury condo by a full $1 million and he publicized the fact by having a coupon for the deal printed up in a local newspaper.
The real estate market in this part of the United States has been facing some really tough times. People just aren’t in the market to buy multi-million dollar properties right now. Desperate to make a sale, the realtor decided that he’d try to drum up some attention for his property by printing up this coupon. It sure gained a lot of attention. How can you not check out a home that you can get for $1 million less using a coupon?!
Ultimately, however, this is more of an advertising trick than a true coupon deal. Real coupons offer a reasonable price off of an item that you would probably buy anyway. A luxury condo isn’t on the list of possible purchases for most of us. Nevertheless, this goes to show that coupons of all kinds are attention-getting right now and they could be a great way for people from all industries to market their products.
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We are Kathryn and Captain Frugal two money saving fanatics. Kathryn is a freelance writer living in San Francisco which means that she's had to work hard to maintain a frugal budget. Captain Frugal learned from a young age that a penny saved is a penny earned, he's made it his life's mission to beat "the system" a few cents at a time. "Living the high life is easy!" say's captian frugal, "all you need is a little creativity, to improve your lifestyle and still save money!