Having featured international superstar Lady Gaga as their Viva Glam front lady for two years running, MAC have brought on board some fresh faces to represent their best selling charity range in 2012. Hip-hop star Nicki Minaj has worked with the brand before to create her signature “Pink Friday” lipstick, a bright pink shade released to commemorate her debut album. The lipstick sold quickly and has become a much sought after product for beauty enthusiasts, selling for hugely inflated prices on eBay. Nicki’s quirky style and playful relationship with colour has seen her collaborate with other big beauty brands too, making her a great match for innovative cosmetics range MAC.
Minaj and co-Viva Glammer Ricky Martin were photographed for the campaign last summer by noted fashion photographer David LaChapelle. LaChapelle is known for his sometimes surreal and often shocking work, and there’s no doubt that his MAC shoot is anything but eye-catching. The resulting shots are bright, colourful and cartoonish with Minaj crouching on a motorbike while Martin brandishes an oversized lipstick. The photographs feature several shades of pink, to mirror the two lipstick shades set for release.
Every penny from the sale of the MAC Viva Glam range is donated to the MAC Aids Fund, a charity which has raised $224 million during its active years. While Gaga took sole leadership in 2011, the Viva Glam back-catalogue features a whole host of stars including Cyndi Lauper, Dita Von Teese, Missy Elliot, Fergie and Christina Aguilera.
The Viva Glam range is available from MAC counters from February this year. Will you be doing your bit for the cause?