So what’s all the fuss about?
Social media pro or otherwise, you’ve probably heard the word “Pinterest” being bandied about lately. While for many the thought of another social network to add to the list is pushing overkill, we think Pinterest really is something to sit up and take notice of.
Based around the idea of “visual bookmarking”, Pinterest is the place to collect and upload inspirational images and arrange them in online “Pin boards” kind of like the cork board you may have hanging above your desk. Faster growing than Facebook was in its early days, Pinterest already has 10.4 million members and that number is growing every day. So far, the site has proved to be a huge success across the pond in the USA and is steadily gaining popularity on our own British shores.
Studies have shown that the average Pinterest user spends roughly double the time on the site per day than those who use Twitter, LinkedIn or Google+, collecting and adding images mainly surrounding gifts, craft, food, interior design and fashion. Not only that, but Pinterest has become responsible for more web referral traffic than Twitter over the past few months, making it just as great for brands interested in marketing themselves, as it is for the individual user.
Jargon to get the hang of:
Pin: Add a “Pin it button” to your bookmarks bar (find instructions nder the “About” tab on the Pinterest homepage) and pin images from anywhere on the web to your boards and a link will be added so fellow pinners know exactly where you found it. Alternatively, upload images to the site the old fashioned way. Pinning is the virtual way of using a drawing pin to tack a postcard to your wall at home. The image can then be liked and repinned by others.
Repin: Repin any image from the users you follow or from the categories on the site in a few clicks. You choose which one of your boards the image is pinned to and it will appear there in seconds. Pins with the most repins are shown on the “Popular” tab of the site.
Boards: You can have as many or as few boards as you like. Typical boards have names such as “My Style” for clothes and fashion based ideas, “Time for Tea” for dinner ideas, and “Dream House” for interiors inspiration. Followers can choose to follow individual boards or every board by a particular user. Boards are obviously a great tool for you to go back and browse through too – all your ideas for one subject in one place for easy viewing.
Like: Every user can “like” pins without repining them to their own boards. So if something isn’t quite your style but you’d like to show your appreciation or keep track of it, click the “Like” button! Your likes are collated on a page for you to reference back to.
Boards to follow:
Here are the boards that we love. Follow these for inspiration and find more users by browsing categories to find things you’re interested in, along with the “Popular” tab for the site’s most-pinned items.
For help with, well, pretty much everything, we follow US blogger Love Maegan. In particular, her “Home” board is dribble worthy and her “DIYs & DIY Ideas” board is full of great fashion and home how-tos.
For fun and outlandish fashion finds, the boards from jewellery company Tatty Devine is a must follow.
The “Time for Dinner” board by Rachel Phipps is enough to get your tummy rumbling and your chef’s hat on. If the savoury selections aren’t quite your thing, try her mouthwatering “Cakes & Cookies” board for some sweet treats.
Outfit Inspiration and Style boards from Kristabel and Susie Eldred are a feast for the eyes and a must-follow for any self-respecting fashionistas. Kristabel also has a fantastic AW12 Catwalk board worth a browse in preparation for next season.
A whooping 47 boards from food blog The Kitchn is necessary staring for anyone keen on cooking. Or, well, eating. The “All About Chili” board has us wishing it was tea time already!
Well, that’s it, happy pinning! You should have everything you need to start pinning your favourite images from all around the internet. If you have a favourite board or pinner of your own, make sure you let us know in the comments, we don’t want to miss out!