The large chain supermarket Tesco has created a new policy regarding instore coupon redemption which reflects the changing times as they relate to the distribution and use of coupons. In the past, Tesco sometimes allowed customers to redeem a coupon for an item that differed from the item that the coupon was actually intended for. This was great for customers who wanted to save money but it meant a financial loss for some coupon manufacturers which deterred coupon distribution. The new policy prohibits the use of a coupon for any item other than the one for which it is intended, a practice which we are already familiar with if we use coupon codes to shop online.
When you use a coupon code to shop online, you typically enter the code at the time of checkout. If the code isn’t valid (either because it has expired or because it is for the wrong item) then the computer will immediately tell you that you can’t use the coupon code. It is up to you as a consumer to find a coupon code that will allow you to save money without cheating the manufacturer or the store. This is common sense; we should only be allowed to use the coupons that a manufacturer intends for us to use. Tesco’s new policy reflects this common sense idea.
Tesco’s new policy prohibits customers from redeeming a coupon that is for any item other than the one that the coupon says that it’s for. The company has previously accepted coupons for items that weren’t actually purchased but this has caused a lot of problems for the store as well as for manufacturers. Although some manufacturers actually go after the consumer for cheating them out of their money, most target the stores that are allowing this misuse of coupons to occur. Many stores have considered banning the practice but Tesco is among the first in the region to actually do so. This reflects the technology and coupon practices of the time and shouldn’t come as a big surprise to shoppers. There are a lot of good coupon codes out there so it’s just a matter of making sure to look for the ones that you need for the items that you really want to purchase.