Commercial Music In The UK
When watching television and the commercial comes on, you listen and watch the message that is being delivered. But, you don’t always pay attention to the background music in the advert. The music can be anything from generic background music to a vaguely familiar classic piece to a former Top 40 song.
Some advertisements provided information in the form of discount codes. The view would hear this information and the catchy lyrics would stick in their head.
In advertising history many TV advertisements have used music that we are familiar with. Sarabande by Handel has been used by Levis, Adagio for Strings by William Orbit has been used in adverts for The Times, and In the Hall of the Mountain King by Grieg was used in a commercial for Drambuie. Here are a few links that outline some famous music heard in television ads:
Music in television adverts have been around for more than 50 years. Music has taken the form of background music for the ads, as featured music in the ads, and also as jingles. Some memorable commercials stay with us for years, and we enjoy the nostalgia of watching and hearing them again after a lengthy absence. Some businesses have made it a regular practice of bringing back old commercials to introduce them to a new audience, as well as to older viewers who remember the ads.
Here is a list of links of old ads, or old ideas, that have been re-introduced to a new generation:
Many well known modern day musicians have allowed marketers to use their music in television adverts. Some of the musicians that can be heard in advertisements include Phil Collins (Cadbury’s), Bedouin Soundclash (T-Mobile), Groove Armada (M&S Foods), and Emerson, Lake & Palmer (Burger King). The music used in UK television adverts is some of the most popular music, and they can make a very impressive Top 20 list.
Here is a selection of links to popular music used in TV adverts:
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