I've been on several cruises through P&O and I wouldn't consider booking elsewhere. Whilst their prices are good, it's really the fantastic service and amenities that keep my friends and I coming back. My wife and I cruise with neighbours of ours and over the years we've travelled on many different cruise lines, but once we tried P&O we knew they would be it. Their website also makes it really simple to book our cruise straight from them and not have to deal with the hassle of a travel agent. Our latest cruise is the Norweigan Fjords and I'm quite excited about this holiday; I was browsing through the P&O site to look for ideas and saw the beautiful photos advertising the Fjords adventure and once we all read about the itinerary we agreed the cruise was perfect.