Last Updated: November 26, 2015
Coupons for William Hill

William Hill Promotional Codes

Looking for the best odds on racing and football fixtures? A trusted brand with more than 70 years in the business, William Hill are your best bet for competitive odds on the world's most popular sporting and televised events. Formed by William Hill in 1934, the “Home of Betting” started life as an illegitimate gambling office on Jermyn Street, London, offering postal bets on greyhound and horse racing events. This was followed ten years later by fixed-odds football bets, at which point, Hill floated his company on the London Stock Exchange. William Hill changed hands numerous times from 1966, eventually being sold to the private equity group CVC Capital Partners in 1999, under which it launched 624 betting offices throughout the UK. William Hill's online casino and bingo brands were boosted by their partnership with OpenBet and Playtech, transforming them from high street bookmaker, to one of the biggest online gambling operators in the UK. With more than 300,000 active monthly users, William Hill is now the most popular online bookmaker in the UK, offering Best Odds Guaranteed on UK and Irish horse racing, coupled with generous deposit match bonuses of 50-100% for new and existing users. In addition to the main sporting options, which range from Premiership football fixtures to motor racing, you'll also find a range of specialist sports and televised events, such as hurling, Gaelic football, and the X-Factor. Although predominantly a bookmaker, William Hill also operate bingo and casino sites where you can play all the latest slot and video poker titles, as well as classic table games and bingo. With a wide range of funding options and great sign-up incentives, William Hill is the ultimate online gambling site for both sports betting and online gaming. Try your luck today with one of our discount codes, and enjoy a bonus on us!

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William Hill Customer Reviews

Great fun to bet on footie online

A few mates at the office got me into William Hill and now I'm glad they did. I don't bet every week, but every so often I do and it's nice to make some extra £ ... if I'm lucky to choose the right team, that is. At first the site can be a bit confusing since there's a lot going on, but once you get the hang of it placing bets is dead simple. They've some nice features as well like a bet calculator and the ability to save favourites. I mostly bet on football, but I've done a few horse races as well for my dad, who enjoys that sort of thing (he definitely doesn't use a computer!) He won, so that was brilliant for him.

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Offers and Deals for You

Free Bets

One of the most common deals William Hill runs is free bets. These free bets are available for new players who can open an account, place a bet and get a free one in return when they enter a promotional code. Keep an eye out for the expiration dates – some bets must be placed and redeemed within the week that you open the account.

Free Bets on Mobiles

William Hill is also known for regularly offering free bets on mobiles. If you tick all the criteria boxes listed in the current deal, a free bet token will be credited to your mobile account, ready to be used whenever you access William Hill on your mobile.

Best Odds Guaranteed

Get the best possible price available by placing a bet on one of William Hill’s Best Odds Guaranteed races. This service allows you to guarantee that you’re going to get the best price possible, whatever happens. This is how it works:  you place a bet on a Best Odds Guaranteed race and take whatever the available price is at the time. If the Starting Price is a better price when it’s time to pay out, William Hill will settle your bet at the Starting Price. All UK and Irish horse races, as well as all greyhound races posted on the website, qualify as Best Odds Guaranteed races, but you’ll need to place a bet of at least £20 in order to take advantage of the special prices.

Goal Scorer Second Chance

If the First Goal Scorer you chose doesn’t score the first goal but he does score the second goal, William Hill will refund you your losing stake in the form of a free bet. This offer applies to single bets only, up to a value of £50/€50.

Bonuses for New Players

Anyone who signs up for a new casino account with William Hill can take advantage of 100% bonus credit up to £150 to use on the site. To get your hands on this superb deal, all you have to do is download the casino software or register a ‘Play for Real Money’ account in the Instant Casino, go into the casino cashier and place a deposit of at least £35 and click on the ‘Claim Bonus’ button when you next login – the credit will be awarded immediately. In order to claim your winnings, you need to place at least x20 your deposit and bonus amount. If you’re playing with big money, you can earn up to £300 bonus credit the same way when you deposit a minimum of £1,000.

Loyalty Programme

Monthly Loyalty Bonus

Those who regularly play in the casino section of the William Hill website could save wads of cash by taking advantage of the monthly loyalty bonuses. To claim your bonus, simply enter the William Hill Casino website, go to the casino cashier and make a deposit of at least £35, wager at least x15 your deposit and bonus amount, and your monthly loyalty bonus will instantly be credited to you account. You can earn up to £3,500 per month in loyalty bonuses.

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