21 Jun

Written by Sean McColgan on June 21, 2011

A rough economy and the increasing popularity of mobile phones has reversed a 14 year decline in coupon redemption in the United States. Driving this growth is paperless distribution and frugal consumer habits changing in response to the recession. With 5.3 billion mobile phone owners (77 percent of the world population) and the next generation of Smart phones featuring Mobile Wallets (with embedded coupon services) in development, paper based coupons are set to decline even further. In this infographic we look at the information surrounding this decline:

Death of Printed Coupons

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The Death of Printed Coupons and the Rise of Digital
Death of Printed CouponsPromotional Codes


  1. 2

    June 28th, 2011

    Coupons are finally catching up with the rest of the world and going more and more towards online access and usage, it’s just the way of things. To help with the transition, valetdeals.com was created to make the process of finding printable grocery coupons as painless as possible. Matter of fact, we do the finding for you by creating daily personalized coupon lists that are matched to your shopping and brand interests. Could it be any easier?

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    June 24th, 2011

    Not all people have smart phones nor can they afford them and if they can well maybe they dont need to coupon as much as the rest of us on very limited budgets. I can only speak for mtself but I do not own a current mobile device in fact mine is an old model and has no gadgets on it. phone only so if companies do end up doign this they will be hurting people who really rely on coupons to put good food on the table for their familes and children. Once again the little man is going to be hurt by this while the rich get richer.

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