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Sea, surf and sand - those three essentials for any great holiday - have been picked up and woven deep into the story of Roxy, a premier brand for the surfers, the snowboarders and the beach-babes. 25 years old this year, Roxy has won over its legions of fans by never taking life, or itself, too seriously. There are no fake tans, arched eyebrows or perfect pouts on Roxy's interactive website, only a sense of spirited fun and joy which translates into clothes for the sunnier side of life. Relaxed slouch jersey dresses in muted neutrals, or two-tiered maxi dresses in fun patterns make for great cover-ups after a day on the beach, while tank tops in jewel brights benefit from the addition of sassy shirring to set off that naturally sun kissed look. Famous for their swimwear, Roxy doesn't disappoint with side-tie bikinis in punchy Polynesian prints, stunning all-in-one cossies and playful board shorts. Selling a lifestyle as opposed to simply clothes, it takes just a few minutes on the Roxy website to begin to breathe more deeply and imagine what it would be like to get away and enjoy life with the freedom, passion and positive attitude that comes as standard at Roxy. read more

Sea, surf and sand - those three essentials for any great holiday - have been picked up and woven deep into the story of Roxy, a premier brand for the surfers, the snowboarders and the beach-babes. 25 years old this year, Roxy has won over its legions of fans by never taking life, or itself, too seriously. There are no fake tans, arched eyebrows or perfect pouts on Roxy's interactive website, only a sense of spirited fun and joy which translates into clothes for the sunnier side of life. Relaxed slouch jersey dresses in muted neutrals, or two-tiered maxi dresses in fun patterns make for great cover-ups after a day on the beach, while tank tops in jewel brights benefit from the addition of sassy shirring to set off that naturally sun kissed look. Famous for their swimwear, Roxy doesn't disappoint with side-tie bikinis in punchy Polynesian prints, stunning all-in-one cossies and playful board shorts. Selling a lifestyle as opposed to simply clothes, it takes just a few minutes on the Roxy website to begin to breathe more deeply and imagine what it would be like to get away and enjoy life with the freedom, passion and positive attitude that comes as standard at Roxy.

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