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  • William Hill Customer Reviews

    Great fun to bet on footie online
    A few mates at the office got me into William Hill and now I'm glad they did. I don't bet every week, but every so often I do and ...Show more
  • Shopping Tips for William Hill

    All promotions are strictly for 18+ only. For help and advice visit Gamble Aware.

    Offers and Deals for You

    Free Bets

    One of the most common promos William Hill runs is for free bets, usually only available for new players. Although the requirements change regularly, in order to get the free bets, you usually need to create a new account, deposit a certain amount (tends to be at least £10) and wager the lot. As long as you meet the requirements exactly as they’re laid out, you’ll get your free bet without any problems. Keep in mind that the free bet is only valid for a short time, so make sure you use it up whilst you can, otherwise it will disappear forever.

    Free Bets on Mobiles

    William Hill is also known for regularly offering free bets to everyone (not just new players) on mobiles, so get your smartphone out and download the William Hill app! If you tick all the criteria boxes listed in the current deal, a free bet token will be credited to your mobile account, ready to be used whenever you access William Hill on your mobile.

    Best Odds Guaranteed

    Get the best price possible by placing a bet on one of William Hill’s Best Odds Guaranteed races. This service promises you the very best price possible, whatever happens – something not all other online gambling websites offer. This is how it works:  you place a bet on a Best Odds Guaranteed race and take whatever the available price is at the time. If the Starting Price is a better price when it’s time to pay out, William Hill will settle your bet at the Starting Price. All UK and Irish horse races, as well as all greyhound races posted on the website, qualify as Best Odds Guaranteed races, but you’ll need to place a bet of at least £20 in order to take advantage of the service.

    Goal Scorer Second Chance

    When you’re betting on a football game, if the First Goal Scorer you chose doesn’t score the first goal but he does go onto score the second goal, William Hill will refund you your losing stake in the form of a free bet. This offer applies to single bets only, up to a value of £50/€50.


    The special offers and deals listed above are permanent ones William Hill offers throughout the year, but if you want to see the latest time-limited promos, you’ll need to check the ‘Promotions’ tab on the William Hill website. Here you’ll find a huge selection of all the offers currently up for grabs, ranging from free bets and instant access to your winnings to money back guarantees and draw insurance. These promotions are updated every few weeks, so check in often if you want to keep up with the latest goings on.

    Loyalty Programme

    Monthly Loyalty Bonus

    Those who regularly play in the casino section of the William Hill website could save wads of cash by taking advantage of the monthly loyalty bonuses. To claim your bonus, simply log into your account on the William Hill Casino website and go to the casino cashier. Then make a minimum deposit of £35, wager at least x15 your deposit and bonus amount and your monthly loyalty bonus will instantly be credited to your account. You can earn up to £3,500 per month in loyalty bonuses!
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