Started by a student studying for his exams who needed glasses and was staggered by the cost, Glasses Direct was set up to fill the gap where quality, affordable eyewear was missing. The first retailer online to sell prescription glasses direct to the general public, it is a young company with all …the ambition and energy needed to get its message out and stay strong. Put simply, Glasses Direct was the innovator that inspired an industry and today, it still leads it. It is the number one web-based retailer of glasses in Europe and a quick click on their website proves that there is no other place where a better selection of lenses can be found. For work, leisure and sporting activities, everyone can be 100% secure that they will get a good deal at Glasses Direct, with an average 68% off the cost of the high street. A second free pair comes as standard with a purchase of Â£55 or over and their range is second to none, with over 500 styles to choose from. Their team of qualified opticians is just a call away, making it easy get in touch with the expert, and anyone that isn't happy gets their money back without argument. » more
Excludes boutique brands.
Save Now with Great Offers from Glasses Direct
How to use Glasses Direct Promotional Codes
See more clearly with Glasses Direct
Glasses Direct sells eye glasses in a range of styles, including designer sunglasses. You also can send your prescription right through the site - no waiting at the glasses store - and take advantage of offers like two-for-one frames!
Choose your glasses
After searching through all of the styles, click "buy now" when you've found the perfect pair. Next, you'll choose your lens type; select the use you need, such as distance or reading, then click "select."
Choose a lens package
Go over the different options for lenses and choose "select & continue" when you've made a decision. If you'd like special lenses for sun or different tints, click "select;" otherwise click "skip this and continue."
Enter your prescription
If you have your prescription handy, enter it in right on the screen. Otherwise, you can log in and select a saved prescription, or you can tick "send it to us later." If opting to send later, you can email it, call it in, fax or send by post.
Add your code
In a new window, open the Promotional Codes site and look for the Glasses Direct code you want to use. Click "view code & open site" and copy it, then click back to Glasses Direct and paste your code in the discount code box. Click "apply;" your total will update and then you can select "continue to purchase."
Complete your order
Log in if you already have an account; new customers scroll down and add your billing and delivery addresses. Next, type in your payment details and agree to the terms and conditions. Finally, choose "click here to submit your order." Enjoy your new glasses!
Glasses Direct Customer Reviews
They were running an offer for free prescription sunglasses if you buy frames from Glasses Direct, so I thought it would be a good time to go ahead and buy a more up to date style of glasses.
I’d never purchased glasses online and found the process to be difficult. Whilst the website was well organized, it’s still hard to tell how a style will actually look on your face. Glasses Direct offers a home trial which costs 5 pounds extra, you select several styles to try, then post them back and they refund the price if you buy glasses. Personally I found it a bit annoying to have to pay extra for the luxury of trying glasses on at home (why not just go to the store and do it free?) but since I rarely have the time to spend ages in a shop trying on glasses I just went ahead and did it.
You’re able to try on four pairs during the home trial, so I selected four that looked good and went through the checkout process. When the glasses arrived I didn’t care for any of them, and sent them back. Unfortunately I was out five pounds from the experience, which isn’t the end of the world, but was still frustrating. At least the return post was free.
This is the second year running that I’ve ordered from Glasses Direct, and I imagine I’ll be back again next year. The site makes it so easy to choose and order, and I’ve been really impressed with the quality and service. I’ve been less impressed, however, by my inability to not lose my glasses. Which is why I keep having to come back here.
The two for one offer is what drew me into Glasses Direct. I wear reading glasses, and I’m forever putting them down and then forgetting where I’ve put them. And then, invariably, I end up breaking them by sitting on them, walking on them, setting a laptop on them, etc. So these two for one deals are a real lifesaver for me. I opted for the “from £49” pairs and found two really cool retro style frames that I loved. I ordered them and had them delivered last week. I was a bit afraid that they’d overpower my face a bit, but they actually look fantastic. Now I just hope I can learn to keep track of them. If I don’t, I’ll be sure and head back to Glasses Direct for another pair.
Really enjoyed my time shopping on the Glasses Direct site today. It was my first time here and won't be the last. My colleague bought her glasses from them and said it was really cheap, so I thought I'd check it out and wound up buying two pair, one cheap one for leaving in the car and another nice pair for every day use and at work. I took advantage of the 20% off designer eyewear deal as well, so all in all the price was great as compared to going to the shops and spending a few hundred quid on overpriced frames.