Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren’t utilizing it look set to be left behind. More than two thirds of the population are in possession of a mobile phone, and it’s obvious to see why the direct nature of mobile advertising is so appealing to businesses. Mobile coupon usage looks set to explode too, with the two biggest players on the internet – Google & Facebook – strongly backing QR codes.
Here we take a look at Mobile Advertising and the Rise of Coupons:
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It really is fascinating to see how fast things are moving in this extremely primitive market. The main change seems to be due to the rise of the smart phone; advertisements are now dominated by Display and Search, whereas the use of SMS alone as a marketing tool is falling.
Vouchers are definitely on the rise too, with a massive 57 percent of people choosing to make a purchase they would otherwise have left if they did not have a coupon, it’s clear to see that they are an excellent marketing tool.
Location based services seem to be the catalyst for a lot of this growth. Being able to accurately engage with your target market when they are within a certain distance should have a positive effect on brick and mortar retail if nothing else.
The real question is: How will businesses utilize this significant technology?